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To begin creating your segment, select the Add Filter button and choose your required filter from the drop down list. There are 9 available filters to use for segmentation, all of which are managed via Users & Companies Site Settings and are surfaced in the segmentation widget for creating your audience. 

If a segment you're after isn't available, (such as roles or user attributes), it is likely they require assigning in the Users & Companies Site Settings prior to appearing in the list. Please access our Users & Companies learning path Site Settings Taxonomy page to find out how to add segments.

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