Outline our recommendations for launches here.
Include links to Gold, Silver, Bronze playbooksBelow you will find our recommendations for launch activities:
Pre-Launch
Introduce Key Tenant Contacts to your new Building Platform.
Encourage your key tenant contacts to become early adopters and advocates for your new Building Platform.
Provide them with an overview and materials to help them promote the platform to their team members and further drive registrations.
Breakfast Registration
Drive registrations with this easy to run giveaway.
Promote the Building Platform to tenants as they arrive to work, choosing a peak footfall time is a great way to get in front of the maximum number of people.
Provide a complimentary breakfast to encourage registration. Tenants must register, or prove they have already registered, to redeem their free breakfast.
Register to Win
Gets occupiers excited about their new community platform.
Encourage occupiers to register for the platform by giving away a prize as an incentive.
Utilise the shareable content feature and encourage Workplace Managers to share the campaign with their teams to maximise participation.
Spin the Wheel
Drive registrations on launch day with this exciting, crowd pleasing spectacle.
Perfect for generating a buzz at your launch event, occupiers register with a team member to take their turn spinning the wheel, bagging whichever prize it lands on.
Survey
Collect valuable data from your occupiers with our recommended launch survey.
Encouraging members to participate in a short survey will give you insights into occupier sentiment and allow you to make informed decisions in your building. We recommend running a survey annually, providing an opportunity to benchmark year on year.
Comment to Win
Find out what members love most about the platform with this easy to run competition.
Following on from your launch event, run this simple comment to win competition to find out what your members are loving so far.
This is the perfect opportunity to collect feedback and help inform your future engagement strategy.
Pet Photography
Increase engagement across the month with this easy to run, feel good campaign.
Members are asked to submit photos of their pets to be uploaded to the platform for fellow community members to vote for their favourite by commenting on the post.
Easy to run with an adaptable budget and suitable for any building, this is a great choice of campaign to give back to your engaged community members.
Branded Coffee Cups
Increase brand awareness and drive registrations.
This activation can be adapted to coincide with certain awareness days (such as handing out branded water bottles for Plastic Free July) or simply to treat your members.
Ask members to RSVP via the platform and Check In on the day to redeem their free item.
Coffee Giveaway
Ideal for supporting an onsite or local retailer.
Excite your members by running a coffee giveaway partnering with a local coffee shop.
Ask members to RSVP on the platform and Check-In to receive a free coffee voucher to be redeemed at an onsite or nearby coffee shop.
Community Playlist
Encourage community collaboration with a song sharing initiative.
Encourage members to share song suggestions for your very own community playlist that can be shared on your platform.
Street Food Giveaway
A great networking and engagement opportunity.
Invite your tenants to a free street food lunch event for an opportunity to fuel up and socialise with the rest of your community.
Guaranteed to be a favourite amongst tenants and not one to be missed by a photographer.
Launch Plans
Our launch plans have been carefully curated to suit a range of properties, based on our tried and tested launch methodology.
Whilst we have recommended budgets and launch elements for each plan to simplify the launch process, you can adjust any plan to best suit your property or budget.
Please speak to your Customer Onboarding Specialist who will be happy to provide you with our launch plans.