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Campaign Summary
Campaign Type: Feedback Campaign
Campaign Objectives: Gather Feedback
Ideal for newly launched sites looking to gather valuable feedback from occupiers.
Use the native poll functionality to engage members with a series of questions, delving into their preferences for events, activations, working locations, and more.
Insights gathered can be instrumental in shaping future strategies and improvements at your building so we recommend giving away an exciting prize to boost participation!
Campaign Delivery
1. Source and order a prize to incentivise your launch survey. We recommend a prize that will appeal to a wide range of users to encourage participation such as headphones, a coffee machine or an air fryer.
Depending on your budget, you might like to offer multiple prizes, for example, giving away 5x £20 Just Eat vouchers (or similar) in addition to a top prize.
Copy the campaign “Launch Survey [Polls]” to your site. Activate the campaign on your chosen date.
As part of this campaign, we have provided 24 poll questions that fall into 3 categories:
Services, Events & Content
Building Facilities & Services Ratings
Working Arrangements
About You
We recommend choosing around 3 questions from each category for your survey.
Amend the duration of the polls you will be using (if required) and publish all of your chosen poll questions.
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4. Edit the first post in the campaign titled “Have your say and win a [PRIZE]!”. Fill in and amend the details where indicated by the square brackets.
This will require you to dynamic link each of your chosen polls in the corresponding section in the content.
You will also need to determine how long you’d like to run the survey for. We recommend 3 weeks to ensure a strong participation rate.
Publish the content on your chosen date.
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5. Include the post in your next Newsletter or send a Single Post Notification.
We recommend including this post in at least two Newsletters to encourage participation with one of them highlighting that it’s the last chance for users to enter.
Resource:
Click here for our video guide on creating and scheduling Newsletters
6. After the survey has closed, choose a winner(s) by reviewing the poll responses in the Content Management System.
Contact the winner(s) to arrange collection/delivery of their prize(s).
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Use the Polls tab on the Equiem Reporting Dashboards to analyse your survey results and determine where you can take action.
Create a post to thank everyone who took part in the survey and announce the winner on the platform or add the winner’s name to a monthly round up post of competition winners. Add a picture of the winner(s) with their prize to this post, if applicable.
Publish the post and include it in your next newsletter.
Ensure the survey post has been removed from the Featured Feed following the closing date. You can do this by unticking the Featured News section on the post in the Content Management System.
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