Using Tokens in the Content Management System

In this article, you will learn what tokens are, what tokens can be used in the Content Management System and how to use them.

What are Tokens?

Tokens are a way to customise your content and communications for your users, without the need to create individual content for each user.

What Tokens can I use?

By adding tokens to specific places in the Content Management System, you can personalise the following:

1. A user’s first name

2. A user’s last name

3. A user’s email address

4. A user’s company

5. Your Site Name

6. Your Site URL

7. Your Building Name

How do I use a Token?

Depending on the content you want to personalise, you can embed the following tokens in the Content Management System:

1. [equiem:first_name]

2. [equiem:last_name]

3. [equiem:email]

4. [equiem:company]

5. [equiem:sitename]

6. [equiem:siteurl]

7. [equiem:building_name]

For example, below you will see a News Post on the Content Management System with tokens pasted into the Body Content section.