Using Tokens in the Content Management System

In this article, you will learn what tokens are, what tokens can be used in the Content Management System and how to use them.

What are Tokens?

A token is a placeholder or variable that represents dynamic content. It's essentially a marker within the content that gets replaced with specific data when the content is displayed to the user.

For example, if we use the token [equiem:first_name] within a News Post on the Content Management System, when this content is published and displayed to the user on the front end of the platform, they will instead see their first name, instead of the token.

Tokens are a way to customise your content for your users based on various factors such as their name, company, building or platform name.

What Tokens can I use?

By adding tokens to specific places in the Content Management System, you can personalise the following:

1. A user’s first name

2. A user’s last name

3. A user’s email address

4. A user’s company

5. Your Site Name

6. Your Site URL

7. Your Building Name

How do I use a Token?

Tokens work when added to the Body section of content created in the Content Management System. You can add the following tokens:

1. [equiem:first_name]

2. [equiem:last_name]

3. [equiem:email]

4. [equiem:company]

5. [equiem:sitename]

6. [equiem:siteurl]

7. [equiem:building_name]

For example, below you will see a News Post on the Content Management System with tokens pasted into the Body section.

When a user views this on the front end of the platform, the tokens will be replaced by the piece of information they reference, as seen in the below user facing version of the above content.

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