We often send single posts out as notifications to alert readers to an important offer, competition, event or update we want them to be aware of.
Unlike a newsletter with multiple posts, a single post is the highlight of this notification. Similar to a newsletter, however, we need to grab the reader's attention and make them want to open the email and proceed through to the platform.
What makes a great notification?
Use a different subject line from the original heading, so it's clear, concise, timely and inspires action. Consider changes like these to make your notification stand out in an inbox.
Use a bright, eye-catching image in the post and a unique title with a clear description or instructions on what the post is about:
A single post notification will pull in the first paragraph of your post for the description. Therefore, when writing a post destined for a single post notification, the title and excerpt should be crafted with this in mind. However, you can also tweak the wording on a published post, if necessary, to shorten the description and summarise what you are telling the reader in a sentence or two. Keeping your summary short will help grab the reader's attention by being clear with what you are telling or asking them:
Remember, if you want to make sure your notification is showing just as you want it to, send a preview to yourself before scheduling