Ever wondered how to make the most of Custom Content Feeds?
Custom Content Feeds are a powerful tool for highlighting key information on your homepage, ensuring it catches your members' attention. These feeds can feature a variety of content types, such as marketplace products, deals, and regular news and events.
Read the following use cases to see how Custom Content Feeds can enhance your user experience.
Remember, if all content within a custom content feed is segmented, only users within that audience will be able to see the feed
Retailer News, Deals & Offers
Create a dedicated feed for local retailer news, deals, offers, and promotions. Displaying these deals prominently on your homepage ensures they are easily accessible to your users, making them aware of the exclusive offers available to them.
Example feed title: Offers & Promotions, Deals, Retailer News
Example content: New venue openings, exclusive deals, ongoing offers, and retailer interviews
Leasing
Enhance the building experience for prospective tenants by providing a custom feed with all the relevant leasing information in one place. Ensure the content is segmented so only prospects can access it.
Example feed title: Introducing [BUILDING], Welcome to [BUILDING]
Example content: Building specifications, leasing team contact information, amenity information, and tenant testimonials
Building Information
Streamline access to important building information by adding it to a custom feed. For mixed-use sites, create separate feeds for each user group to deliver a tailored homepage experience.
Example feed title: My Workplace, My Home, [BUILDING] Information
Example content: Cycle store location, building management contact information, travel information, how to raise a maintenance request
Hero Campaigns
For large-scale events or campaigns, use custom content feeds to separate related content from everyday news and updates. This is ideal for events such as Christmas celebrations, outdoor cinema screenings, new building or amenity launches, or building anniversaries.
Example feed title: Christmas at [BUILDING], Summer Screening, Birthday Celebrations
Example content: Christmas opening hours, upcoming events, bookable cinema tickets, birthday competitions
Sustainability
With sustainability being a key concern, dedicate a custom content feed to sustainability initiatives. This makes it easy for occupiers to stay informed about your building's green efforts.
Example feed title: Sustainability at [BUILDING], Our Green Building, Sustainability, Environment
Example content: Green credentials/certificates, recycling policies, ESG reports, energy saving tips
New Occupiers
Welcome new occupiers with a personalised feed containing tailored content just for them. Again, make sure to segment the content so only the new occupier can see it.
Example feed title: Welcome, [OCCUPIER], Welcome to [BUILDING]
Example content: Welcome occupier post, welcome breakfast event, around here information, exclusive retailer deal
These are just some examples of how Custom Content Feeds can offer a more personalised and engaging experience for your community members. We encourage you to give them a try and customise these feeds to suit your unique needs!
Learn how to set up a Custom Content Feed here.