Understanding your Audience

Read our tips below on how to understand your audience.

Use Newsletter click rates to determine the most read content for insight into popular content topics with your members
Use Polls to collect feedback on what your members would like to see on the platform
Create a competition asking members to comment on what they would like to see on the platform, incentivising this to boost participation
Create content relevant to your members based on the feedback collected, the demographic of your site, location etc.
Read back content and ensure it is relevant for your members.
Use segmentation to share different content with different audiences, for example, you could share financial industry news to select companies within the building and exclude visitors from this type of content
Use our Analytics Dashboards to review which pieces of content received the most page views each month
Use Equiem One to get a quick overview of which content is trending on your platform each week
Encourage your Workplace Managers to use Equiem One and share content that is relevant to their company, or to suggest content to share with the building