Planning your Newsletters

Take the thinking out of the doing by setting aside time to map out your content. It will create room to find the stories to include – the ones that are right in front of you but often get missed due to deadlines and having to think on your toes. 

This also means you aren’t filling your newsletter day (i.e. Wednesday) with too much content that could have easily been spaced out over the period since your last newsletter. If you find you’re scheduling a lot of content on a newsletter day, take a step back and renew your approach to content scheduling. This gives those who organically view the platform (not coming from an email) to see the content be updated on a somewhat constant basis, as well as to foster organic engagement, so planning and spacing out your content is a win in a number of ways.

Look at this beautiful content spacing:

Open