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Contents:

Campaign Summary

Campaign Type: Giveaway
Campaign Objectives: Increase Brand Awareness & Drive Registrations

Increase brand awareness and drive registrations by holding a Branded Coffee Cup Giveaway in a communal area.  

Ask early adopters to RSVP via the platform and Check-In on the day to redeem their free item. New members can be signed up on the day.

Campaign Delivery

  1. Decide on the branded coffee cup and the quantity you will be giving away. The amount required will be dependent on the population of your site and your budget. 

    Source and order your items. 

  2. Locate the post titled ‘Redeem your free reusable coffee cup’ in the Content Management System.

    Fill in and amend the details as applicable and set the event post to publish.

Make sure you have activated your launch campaign of content as a first step, otherwise you will not be able to find launch content in the CMS

Tip: You can change the image on the event content to one that reflects the item you are giving away.

  1. Include the details of your giveaway in your next Newsletter, and in any communications with Key Tenant Contacts prior to the launch. 

    We also recommend including any details of the giveaway in your launch signage too.

Click here for our video guide on creating and scheduling Newsletters

Click here to use our Canva event signage template

  1. On the morning of the giveaway, send out a Single Post Notification to encourage attendees. Set up your giveaway on a table or pop-up cart in a well-trafficked area, making sure to display your signage (if applicable).

  2. As members arrive to redeem their free item, use the Equiem Check-in App to check in attendees as they arrive and register any new users on the day. 

    Engage with occupiers walking past, encourage them to sign up to the platform (if they are not already a member) and redeem their item. 

    Take photos of members with their items to share on the platform following the event.

Click here for out video guide on how to use the Check-in App

Link for Check-in App: https://checkin.getequiem.com/

  1. Locate the content ‘Did you pick up a free reusable coffee cup [and/or] coffee?’ and edit this where indicated by the square brackets. 

    Include photos from the event/set up as the main content images. Publish the content.

    Include in your next Newsletter and remove from the Featured Feed after 10 days. You can do this by unticking ‘Featured News’ from the post in the Content Management System.

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