This document is designed to assist you in gathering and submitting your unique brand assets, which are essential for tailoring the Equiem platform to your brand's identity.
It contains a comprehensive list of the images and brand assets required for branding your Equiem platform:
Mobile App Branding
Required for All Apps
Primary Colour: Hex Code - preferably a dark or bright colour to contrast with white. You have one primary colour
Primary colour:
Primary colour on app:
Primary colour on web:
App header: Max size 5MB, png or jpg. Recommended size: 1500 x 750 pixels
The following example includes the logo in the image file provided:
The following image does not include the logo in the file provided:
The following image has the site (property) name overlayed in plain text. Please note, the font for this text is not able to be changed:
App Info page header: Resized by device, max size 5MB recommend a high res image. Png or jpg.
Required for Branded (White Label) App
App Name: 30-character app store limit, 12-character display name limit.
Please check the availability of your preferred name using a tool like Name Check - Apple and Google Play availability is indicated at the bottom of the search results. We recommend checking names with and without spaces, e.g. My App and MyApp.
App Store Name: The Marvellous Building App
Display name: The Building
App Store Name:
Display Name:
App Icon: iOS 1024 x 1024px and Android 512 x 512px, see full specifications below. See the latest guidelines for iOS and Android
iOS
Minimum resolution of at least 72 DPI
RGB color space
It must not contain layers or rounded corners
No alpha channel
1024px × 1024px
Android
32-bit PNG (with alpha)
Dimensions: 512px by 512px
Maximum file size: 1024KB
App Splash screen (iOS only): 1125 x 2436px portait, PNG or JPG. Please ensure that any copy or logo is included in the centre.
Push Notification Icon: 96 x 96 PNG, white icon on transparent background (we recommend you use your logo for this)
My Account Header: An image or design that will contrast with the white text overlay which will be applied automatically. All sizes listed below are required.
iOS
375 x 183 pixels PNG
750 x 366 pixels PNG
1125 x 549 pixels PNG
Android
540 x 264 PNG
360 x 176 PNG
720 x 352 PNG
1080 x 528 PNG
1440 x 704 PNG
My Account header with image:
My Account Header as block colour:
Feature Graphic (Android Only): 1024 x 500px JPEG or 24-bit PNG (no alpha). An image or design that will accompany your app in the Google Play Store on some devices.
Subtitle: A summary of your app that will appear under your App’s name. Can’t be longer than 30 characters. Applies to iOS and Android.
Description: A description of your app, detailing features and functionality. Limited to 4000 characters. Please only include functionality that will definitely be available upon the first release of the app as features that are not available could lead to app rejection (e.g. if you are building a new conference space, which is not yet open, please do not include this in the description) Applies to Android & iOS.
Keywords: Separate keywords with a comma. These are to help people find your app when searching in the app store. Include your property name, app name and any other key search terms. Limited to 80 characters, excluding spaces.
Categories: The category that best describes your app. Suggested categories: Business or Lifestyle.
Web Platform Branding
Logo: Colour to contrast with primary colour, same logo used on welcome page (logged out) and on header once logged in.
Logged in homepage:
Welcome page (logged out):
Primary colour: hex code (same or different to app)
Welcome Page image: 1800 x 1200 pixels; png or jpg. Needs to have contrast in the middle for white text overlay. If no image is a provided this page will default to the primary colour.
Welcome Page Heading text: No character limit, but recommended no more than 30 characters.
Welcome Page subheading text: No character limit, but recommended no more than 80 characters.
Home page Header: 1800 x 382 pixels; png or jpg max 5MB
Homepage header with image:
Homepage header with graphic:
Building page Header: 1800 x 382 pixels, png or jpg max 5MB
Building page header with image:
Building page header with graphic:
Browser Icon: png or icon max 5MB. Will be resized by browser. Recommend this is the same as your app icon (if applicable)
Email Branding
Email header: Width 600 pixels, png or jpg max size 5MB
Email footer: width 600 pixels, png or jpg max size 5MB
Plain footer in primary colour:
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Footer with brand graphics:
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