Platform Branding: Best Practices

This document is designed to assist you in gathering and submitting your unique brand assets, which are essential for tailoring the Equiem platform to your brand's identity.

It contains a comprehensive list of the images and brand assets required for branding your Equiem platform:

Mobile App Branding

Required for All Apps

• Primary Colour: Hex Code - preferably a dark or bright colour to contrast with white. You have one primary colour

Examples of primary colour

Primary colour:

Open

Primary colour on app:

Open

 

Primary colour on web:

 

• App header: Max size 5MB, png or jpg. Recommended size: 1500 x 750 pixels

• App Info page header: Resized by device, max size 5MB recommend a high res image. Png or jpg.

Required for Branded (White Label) App

• App Name: 30-character app store limit, 12-character display name limit.

Please check the availability of your preferred name using a tool like Name Check - Apple and Google Play availability is indicated at the bottom of the search results. We recommend checking names with and without spaces, e.g. My App and MyApp.  

• App Icon: iOS 1024 x 1024px and Android 512 x 512px, see full specifications below. See the latest guidelines for iOS and Android

iOS

• Minimum resolution of at least 72 DPI

• RGB color space

• It must not contain layers or rounded corners

• No alpha channel

• 1024px × 1024px

Android

• 32-bit PNG (with alpha)

• Dimensions: 512px by 512px

• Maximum file size: 1024KB

• App Splash screen (iOS only): 1125 x 2436px portait, PNG or JPG. Please ensure that any copy or logo is included in the centre.

• Push Notification Icon:  96 x 96 PNG, white icon on transparent background (we recommend you use your logo for this)

• My Account Header: An image or design that will contrast with the white text overlay which will be applied automatically.

iOS

• 1125 x 549 pixels PNG

Android 

• 1440 x 704 PNG

• Feature Graphic (Android Only): 1024 x 500px JPEG or 24-bit PNG (no alpha). An image or design that will accompany your app in the Google Play Store on some devices.

• Subtitle: A summary of your app that will appear under your App’s name. Can’t be longer than 30 characters. Applies to iOS and Android.

• Description: A description of your app, detailing features and functionality. Limited to 4000 characters. Please only include functionality that will definitely be available upon the first release of the app as features that are not available could lead to app rejection (e.g. if you are building a new conference space, which is not yet open, please do not include this in the description) Applies to Android & iOS. 

• Keywords: Separate keywords with a comma. These are to help people find your app when searching in the app store. Include your property name, app name and any other key search terms. Limited to 80 characters, excluding spaces.

• Categories: The category that best describes your app. Suggested categories: Business or Lifestyle.

Web Platform Branding

• Logo: Colour to contrast with primary colour, same logo used on welcome page (logged out) and on header once logged in. 

• Primary colour: hex code (same or different to app)

• Welcome Page image: 1800 x 1200 pixels; png or jpg. Needs to have contrast in the middle for white text overlay. If no image is a provided this page will default to the primary colour.

• Welcome Page Heading text: No character limit, but recommended no more than 30 characters.

• Welcome Page subheading text: No character limit, but recommended no more than 80 characters.

• Home page Header: 1800 x 382 pixels; png or jpg max 5MB

• Building page Header: 1800 x 382 pixels, png or jpg max 5MB

• Browser Icon: png or icon max 5MB. Will be resized by browser. Recommend this is the same as your app icon (if applicable)

Email Branding

• Email header: Width 600 pixels, png or jpg max size 5MB

• Email footer: width 600 pixels, png or jpg max size 5MB