This widget is designed to provide property managers with a quick snapshot of engagement metrics at their site over the past 7, 30 and 90 days. This widget is a bridge between the reporting app which can feel a little too comprehensive at times and pdf reports being sent by community managers.
The widget includes:
A link to the reporting app.
A csv file can be exported by clicking on the three dots.
A period picker to select data from the last 7 days, last 30 days or last 90 days.
The following engagement metrics - with an “i” tooltip including metric definitions:
Total users: Total number of users registered during a given time period at one site with the number of new registrations (in green) and deactivations (in red) for the period.
Active users: An active user is a unique user who has at least one activity (i.e. login, page view, rsvp) for the selected period.
Email open rate: the percentage of all delivered emails that are opened by recipients for the selected period.
Email click rate: the number of unique recipients who clicked on any link in your email, represented as a percentage of unique recipients who opened their emails for the period selected.
Event RSVP: the number of users who have responded that they would attend an event over the period selected.
Most/Least active tenants: the name of the most and least engaged tenant for the site by looking at their total user activities for the period.
Underneath each metric, we display trends - positive in green / negative in red. The trends compare the data to the previous period selected. E.g. the last 7 days compared to the 7 days before. If nothing is displayed underneath the metric, it means there are no variations from the previous period.
Important Note: Do not expect to find the exact same data in the site engagement widget compared to the reporting app. There will always be a slight discrepancy which is totally normal.
