White Label App Branding

Owned by Sophie Cooper
Last updated: Aug 07, 2024
3 min read

Required for Branded (White Label) App

  • App Name: 30-character app store limit, 12-character display name limit.

Please check the availability of your preferred name using a tool like Name Check - Apple and Google Play availability is indicated at the bottom of the search results. We recommend checking names with and without spaces, e.g. My App and MyApp.  

 

 

 

App Store name.png

 

Display name.png

 

  • App Icon: iOS 1024 x 1024px and Android 512 x 512px, see full specifications below. See the latest guidelines for iOS and Android

iOS

  • Minimum resolution of at least 72 DPI

  • RGB color space

  • It must not contain layers or rounded corners

  • No alpha channel

  • 1024px × 1024px

Android

  • 32-bit PNG (with alpha)

  • Dimensions: 512px by 512px

  • Maximum file size: 1024KB

 

  • App Splash screen (iOS only): 1125 x 2436px portait, PNG or JPG. Please ensure that any copy or logo is included in the centre.

  • Push Notification Icon:  96 x 96 PNG, white icon on transparent background (we recommend you use your logo for this)

 

  • My Account Header: An image or design that will contrast with the white text overlay which will be applied automatically. All sizes listed below are required.

iOS

  • 375 x 183 pixels PNG

  • 750 x 366 pixels PNG

  • 1125 x 549 pixels PNG

Android 

  • 540 x 264 PNG

  • 360 x 176 PNG

  • 720 x 352 PNG

  • 1080 x 528 PNG

  • 1440 x 704 PNG

 

 

 

 

  • Feature Graphic (Android Only): 1024 x 500px JPEG or 24-bit PNG (no alpha). An image or design that will accompany your app in the Google Play Store on some devices.

  • Subtitle: A summary of your app that will appear under your App’s name. Can’t be longer than 30 characters. Applies to iOS and Android.

  • Description: A description of your app, detailing features and functionality. Limited to 4000 characters. Please only include functionality that will definitely be available upon the first release of the app as features that are not available could lead to app rejection (e.g. if you are building a new conference space, which is not yet open, please do not include this in the description) Applies to Android & iOS. 

  • Keywords: Separate keywords with a comma. These are to help people find your app when searching in the app store. Include your property name, app name and any other key search terms. Limited to 80 characters, excluding spaces.

  • Categories: The category that best describes your app. Suggested categories: Business or Lifestyle.