What are Interests & Attributes?

This article contains:

Introduction to Interests & Attributes

There are two types of attributes/interests: User Interests and Company Attributes. 

Company attributes are tags that can be assigned to companies which can be used for segmentation purposes. We have a selection of example company attributes, such as Retailer or Co-Working Tenant that can be applied to your site, or you can choose to create your own Company attributes in the Taxonomy section of the Site Settings. 

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User attributes, or interests, are tags that Users can apply to their own profile from both the Web and Mobile app. We have a selection of example user attributes, such as Food & Drink or Wellness that can be applied to your site, or you can choose to create your own User attributes in the Taxonomy section of the Site Settings. 

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Interests Suggestions

Here are some suggestions for User Interests. You can use these, or you can create your own.

Suggested Attributes

• Arts & Crafts

• Business

• Environment

• Family Activities

• Music & Entertainment

• Food & Drink

• Gardening

• Networking & Socialising

• Reading & Writing

• Self-Development & Learning

• Sport & Fitness

• Technology & Innovation

• Travel

• Charity & Mentoring

• Health & Wellness

Cross-Pollinated Content
Developing cross-pollinating content that can apply to a number of Interests is a useful way to target a number of interest groups at the same time. For example, a Nutritional Workshop may be segmented to the Health & Wellness category as well as the Self-Development & Learning category, and the Food & Drink category. This means you are able to appeal to three different interest groups, with one single piece of content.

Segmentation Frequency
For sites with a For Me feed, we recommend that once you begin segmenting by Interest, that you then ensure to use Interest segmentation at a consistent frequency moving forward to ensure that the For Me feed is always kept dynamic and relevant.