Creating a cross-functional engagement strategy with our Communications tool

Boost your community presence, as well as usage of your platform and its features, with a communications strategy that maximises its reach to your users. 

Using the Communications function in our CMS, you can create email comms, newsletters, push notifications, and announcements to reach users through multiple channels. These methods offer unique benefits, and when used together, can enhance the user experience and increase engagement. 

Why use Push Notifications?

• Real-Time Engagement: Send real-time updates, alerts, and announcements to users – particularly useful for providing timely information or responding to urgent matters, such as events happening now, maintenance requests, emergency alerts, and time-sensitive retailer deals.

• Personalisation: Using segmentation, you can personal your notifications to levels, companies and user groups, increasing the relevance of the content and making users more likely to engage.

• Increased Visibility: As notifications appear directly on the user's mobile device, it makes them hard to miss. This increased visibility can lead to higher open and click-through rates.

• App Retention: By using push notifications, you can encourage users to return to your platform app. Regular engagement through notifications can help retain users and keep them active on your platform.

• Interactive Content: You can include interactive elements in push notifications, such as buttons or links, allowing users to take immediate actions, such as signing up for an event or accessing a specific section of the app.

Why use Newsletters and Single Post Notifications?

• Comprehensive Info: Newsletters sent to email inboxes are ideal for providing detailed and comprehensive information. You can include in-depth articles, updates, and announcements that may require more space than a push notification can provide.

• Multiple Device Accessibility: Email newsletters are accessible on a variety of devices, including desktop computers, laptops, tablets, and smartphones. This flexibility ensures that users can access your content regardless of their preferred device.

• Content Archiving: Users can easily archive and search for past newsletters in their email inboxes, making them a valuable resource for referencing previous information, which can be especially useful for long-term tenants.

• Email Engagement Metrics: You can track open rates, click-through rates, and other engagement metrics for email newsletters, allowing you to measure the effectiveness of your communication and make data-driven improvements.

• Promotional Opportunities: Email newsletters can include promotional offers, event invitations, or links to other relevant resources, helping you drive additional engagement and conversions.

Ultimately, the key to a successful tenant engagement platform is offering multiple communication channels to cater to diverse user preferences and needs. By using push notifications and email newsletters strategically, you can create a well-rounded approach to engaging and communicating with your tenants.