What time should I send a Newsletter?

Learn more about the best time of day to send your newsletters here.

The time of day you send a newsletter can greatly impact open and click rates, so it's important to send your communications at optimum times. 

So, what is the best time to send a newsletter?
In our experience, newsletters sent between 8am - 10am have the highest open and click rates, generally this is because people start work around this time in the morning and tend to read their emails first thing before meetings and other work takes over.

If you’re not sure what time is best for your location, 10am is a sweet spot according to a range of studies by industry leaders, so try starting there!

How can I be sure this will work for me?
It’s worth testing a variety of times and analysing the open/click rates to work out when your audience most actively engages with newsletters.